The Honourable Alex Foley

Alex brings a wealth of experience in International Public Relations and Marketing to the LDA. Alex operates between the UK and the US.  Alexandra Foley has  30 years’ experience working at agencies in New York and London. In 2001 she started her own firm Alex Foley and Associates specialising in corporate, expeditions and adventure challenges and the wealth management and luxury sectors. 

She has undertaken press tours for the CEO of Honeywell across Latin American and China, taken on the challenge of being the communications director aboard the 1996 Titanic Expedition and hosted a raft of high-profile events for affluent Americans in London and vice versa.  Her passions are the American West, road trips in her T-bird and she is about to publish Quest for the Lost Quartet about her American great grandfather. Alex`s Godfather was the inspiration behind the James Bond books.

Alex is a particular fan of James Bond because she has a family connection. Her American godmother Josephine Bryce, the sister of the American supermarket heir, Huntington Hartford, was married to Ian Fleming’s close friend, Ivor Bryce. During WWII Ivor and Ian looked forward to downtime when they enjoyed sharing war stories at Fleming’s home in Jamaica, Goldeneye.  Ivor, being half Peruvian, had been dispatched to Latin America to do intelligence work there, while his friend Ian saw much more action in his role as a British Naval Intelligence officer. 

Ivor tried to persuade Ian to write a book about some of his war and other stories. Ian consistently refused until one day when he said he would, on one condition. The condition was that the name of his hero had to be ‘classless’.  Ivor got on to the library steps in Flemings plainly decorated sitting room and, combing the shelves, he picked up Birds of the West Indies by James Bond. Bond was a famous British ornithologist. Ivor proposed the name James Bond to his friend and Ian agreed it was a good name. Thus James Bond was born. Alex was gifted a signed copy of Ivor’s biography by him in the 1970’s while he was a houseguest of her father in Marbella. It describes this story and details his friendship with Ian Fleming. It is entitled You Only Live Once.